EVENT
DEK SOM BOON x LONG NUAM BOYZ presented by Siam Center
19 March 2026
THE MATCH IS ON! DEK SOM BOON x LONG NUAM BOYZ presented by Siam Center A legendary phenomenon when the boldness of a legendary sauce meets fiery attitude in the street arena!
Siam Center, the city of trendsetting ideas, together with Absolute Siam Store, the multi-concept store with the largest collection of Thai brands, reinforces Siam Center’s position as “The THAIdeaopolis - The Creative Thai Metropolis” by bringing together a legendary Thai soy sauce brand and a Thai street fashion brand to launch the hottest collaboration project of the year! DEK SOM BOON x LONG NUAM BOYZ
Meet special activities
19 March - 19 March 2026 | 16:00 – 17:00 | Atrium 2, G Floor, Siam Center
Grand Opening Highlight! Meet the iconic youth favorite “Bas-Hatsanat,” who will help pass on the charm of THAI CULTURE to the new generation, along with many interactive activities in the heart of Siam Center
19 March - 29 March 2026 | Atrium 2, G Floor, Siam Center
Don’t miss the exclusives at the event
TRY! 3 new menu items from DEK SOM BOON CAFE
TASTE! A new sauce flavor never launched anywhere before
TAKE limited-edition collection items available only at this event
DEK SOM BOON x LONG NUAM BOYZ presented by Siam Center
