SIAM CENTER A Prosperous Chinese New Year 2026
Wishing you all the best in the New Year, and prosperity in the New Year. SIAM CENTER A Prosperous Chinese New Year 2026 kicks off a fiery new era, welcoming the Year of the Horse — a symbol of courage, boldness, intensity, and trendsetting innovation unlike any other, in true Siam Center DNA style!
May many red envelopes come your way! Immerse yourself in an atmosphere of prosperity with the “Lucky Surprise Troop,” a Chinese opera procession that brings good fortune to everyone it հանդիպs. Join the fun with Ang Bao Hunting, with prizes worth up to 1,000 THB and a total value of up to 300,000 THB*! (Ang Baos are available in values of 100 THB, 200 THB, 500 THB, and 1,000 THB, with a total of 1,000 envelopes) From 13 - 17 Feb 2026 *Terms and conditions are set by participating stores and the company. For promotion usage details, please inquire at the Information Counters on G and M floors, Siam Center.
This Chinese New Year at Siam Center is all about hot new items — unbox the red and welcome good fortune together. From famous Thai brands like PANPURI, celebrating Chinese New Year with the Figtionalism scent for moments of warmth, special collections from JASPAL and CHAN BAG, along with renowned brands such as NIKE, LUSH, NEW BALANCE, and many more. Open your fortune for luck and get ready for even more surprises waiting for everyone throughout this festive season of giving — whether it’s amazing promotions and special #FriendofSiamCenter moments, only here!