28 May – 30 June 2026 “When every color of identity is ready to shine, when every voice of pride is ready to resound across the world
Siam Center, as the arena of diversity, promotes - creates - and supports the value of every difference equally. Siam Discovery joins forces with public and private sector partners including Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the United Nations Development Programme Thailand, UNDP, Pride Community, and many other supporting forces to mark the landmark pride festival in the heart of Bangkok, supporting the great power of pride under the concept where every color becomes culture, because every color holds the power of identity. Experience the power of pride with Colors of Celebration activities packed throughout the month. Together with partners from both the public and private sectors, driving the power of Thai pride and creating a historic chapter from Bangkok.
The first major gathering of the Thai Beauty community and must-have T-Beauty brands in one place! Discover the best in Exclusive Beauty Drops, Must-try Experiences, and Pride-filled activities for beauty lovers that you must check in for, and celebrate the power of boundless beauty through Thai Pride, Thai Creativity, and Self-Expression with makeup, skincare, and fragrances crafted by Thai creators who are inspiring and trending on the global stage. @ Siam Center ARTEPOLE, B SA B, BE;FREEK, BITCH WITH BRAIN, DONT/RUSH, FEELFIN, HANKY HOUSE, HAPPY SUNDAY, HATHAI HERB, HERPINESS, INGU, JONGJAROEN, LE HORM, MA CHANDELLE, MN FORMULA, MOREOVER, PHAKA, POETIQ, SANDELL, SUNDALO, SUKONTA, TAKARA WONG KINN, WITHAT, joined by well-known brands from KONVY such as BIO ACTIVE, ELTIE CARE, FLEEN, HAIR IT, JOURNAL, LIP IT, MILLE, NU FORMULA, POTION HOUSE, PWP, SIBLING, YERPALL, YOOLE Special highlight: discover your ZODIAC MAKE UP & PERSONAL COLOR—when you look beautiful, your fortune shines too, because some things just can’t be stopped! Find the Personal Color that suits you with experts from Meyou Studio, capture your beauty in every dimension, and show off fabulous makeup with the first POP UP by ROID’S, create your own Rolling Balm, and choose Lucky Gemstone accessories to boost your energy from Mizuchol. From 4 - 30 Jun 2026
@ Siam Discovery Discover the charm of T-Beauty reflected through the world of scent and lifestyle. Meet THE ILIAD & THE ODYSSEY Perfume Exhibition, an exhibition that reflects the growth of the Thai perfume industry, bringing together more than 40 perfumers and perfume brands to create new scents and designs under the concept of ancient Greek epics, including SAISALANG, SIVA, WITCH'S SCENT THE ARCANUM, L'CLOCHE, MYND PERFUME, SOULARIE, SPHERE, ATLAZ PERFUME, ICE PERFUME, SA-NE. From 2 - 30 Jun 69 In addition, Siam Discovery has gathered leading perfume, home fragrance, and skincare brands such as Reunrom, Amil Perfume, Onest, Mith, and antidotes, along with many more well-known brands from ODS.
COLOR OF STYLE Every style has power Siam Center and Siam Discovery invite you to declare your identity through style with Pride Collections. Enjoy exclusive fashion items from famous brands such as A.CEMI, CONVERSE, FRANK., KIERA SELBE, KIKO MILANO, MERGE, ORI. Special! 31 May 2026, LFC Retail Thailand presents the Pride-colored Liverbird logo and the LFC Pride Collection @ Discovery Plaza, G Floor, Siam Discovery
PRIDE AEROBIC, an aerobic activity blending music, movement, and the power of community that is open to everyone. On 17, 24 June 2026 and 1 July 2026 @ Creative Space, 3rd Floor, Siam Discovery
COLOR OF CREATION Colors from creators Get inspired by the creative Visual Design Concept of this event by Burin Phanma, an artist who conveys perspectives on love and relationships through his distinctive artistic style. The memory-filled photo exhibition “Road to Bangkok World Pride Exhibition 2026” takes you back through the journey of pride, revisiting every important moment through stories and the evolution of Pride that reflects the power of the LGBTQ+ community, along with creative parade costumes from Thailand’s Drag Star Extra-bition 2026. From 1-14 June 2026 PRIDE SPACE brings together popular shops from LGBTQ+ entrepreneurs and community-supporting partners. Get ready for many more activities and DIY workshops. 5-7 June 2026 and 12-14 June 2026 @ Creative Space, 3rd Floor, Siam Discovery Celebrate to the fullest with special menu items from popular eateries including Tam Kratoei Saket, Bonchon, Greyhound cafe, Pleased yogurt Bar, and many more, along with special Deals, Rewards, and Surprise Deals all month long. Declare your Pride loudly and create a phenomenon of pride together. 28 May – 30 June 2026 @ Siam Center Siam Discovery Facebook Twitter Pinterest Related EVENT COLORS OF SIAM Photo Contest Bangkok International Fashion Week 2025 SIAM CENTER Share Your Pride Siam Center The Celebration: Right To Love
Meet special activities
31 May - 31 May 2026 | Bangkok Pride 2026 Parade | 31 May 2026
31 May - 31 May 2026 | 16:00 | Atrium 2, G FL. SIAM CENTER
28 May - 01 June 2026 | 16:00 | Kiko Milano, M Floor, Siam Center
28 May - 30 May 2026 | Atrium 1, G FL. SIAM CENTER
31 May - 01 June 2026 | Atrium 1, G FL. SIAM CENTER
02 June - 03 June 2026 | Atrium 1, G FL. SIAM CENTER
01 June - 01 June 2026 | 14:00 | Atrium 2, G FL. SIAM CENTER
01 June - 01 June 2026 | 14:00 | Atrium 2, G FL. SIAM CENTER
01 June - 01 June 2026 | 14:00 | Atrium 2, G FL. SIAM CENTER
01 June - 03 June 2026 | Atrium 2, G FL. SIAM CENTER
