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SIAM CENTER x Jolly Bears The Summer Carnival
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SIAM CENTER x Jolly Bears The Summer Carnival

2 April - 4 May 2026

สยามเซ็นเตอร์จัดเซอไพรส์ใหญ่ เปิดปรากฏการณ์ครั้งแรก! จับมือ Jolly Bears ขนมเยลลี่รูปหมีของคนไทยทุกเจน เปลี่ยนทั้งสยามเป็น SUMMER CARNIVAL EXPERIENCE เต็มรูปแบบ! ปลุกพลังความซ่าผ่านการ Co-Create ที่พิสูจน์ว่า พลังไทยสร้างสรรค์..ไร้ขีดจำกัด พร้อมตอกย้ำบทบาท “The THAIdeaopolis – มหานครแห่งไทยสร้างสรรค์” อย่างแท้จริง ENTER THE SUMMER CARNIVAL ก้าวเข้าสู่โลกของ Jolly Bears ที่เต็มไปด้วยเอเนอร์จี้ ความสนุก และความครีเอทีฟแบบไม่จำกัด Jolly SUPERMARKET & PLAYGROUND (G Fl.)

สยามเซ็นเตอร์จัดเซอไพรส์ใหญ่ เปิดปรากฏการณ์ครั้งแรก! จับมือ Jolly Bears ขนมเยลลี่รูปหมีของคนไทยทุกเจน เปลี่ยนทั้งสยามเป็น SUMMER CARNIVAL EXPERIENCE เต็มรูปแบบ! ปลุกพลังความซ่าผ่านการ Co-Create ที่พิสูจน์ว่า พลังไทยสร้างสรรค์..ไร้ขีดจำกัด พร้อมตอกย้ำบทบาท “The THAIdeaopolis – มหานครแห่งไทยสร้างสรรค์” อย่างแท้จริง ENTER THE SUMMER CARNIVAL ก้าวเข้าสู่โลกของ Jolly Bears ที่เต็มไปด้วยเอเนอร์จี้ ความสนุก และความครีเอทีฟแบบไม่จำกัด Jolly SUPERMARKET & PLAYGROUND (G Fl.)

A super-creative carnival featuring the Jolly Bears on the Beach art installation, inviting everyone to join the fun with giant iconic bears and a cool summer lifestyle spot you must check in at! Keep the excitement going with the Summer Playground & Splash Pool, the city’s summer landmark.

Don’t miss the stunning photo spots to capture every moment at CAPTURES Photo Booth (with both chic top-view booths and bold photobox booths!) and the cute Keychain Workshop!

For the first time, enjoy Siam Center’s special menu: Jolly Bears Exclusive Flavor : Butterfly Pea Honey Mixed Lime Flavored, available only at this event! Special for ONESIAM MEMBER, from 2 Apr. - 4 May, redeem 1 ONESIAM COIN to receive the Jolly Bears Exclusive Flavor, butterfly pea honey lime, immediately from the regular price of 49 baht (limited to 500 rights throughout the event). Have fun with Adopt A Bear Jar and scoop unlimited Jolly Bears into a jar! Special for ONESIAM MEMBER from 2 Apr. - 4 May (Monday-Thursday only), bring a receipt from Siam Center totaling 1,000 baht or more to redeem the right to join the Adopt A Bear Jar activity and scoop unlimited Jolly Bears into a jar for free immediately, from the regular price of 159 baht (limited to 100 rights throughout the event). Jolly COLLECTIBLES, the destination for the hype crowd!

Featuring exclusive series from more than 10 famous brands, led by Absolute Siam Store, bringing together the fun of Jolly Bears and Thai brand DNA in ultra-rare collaborative items from Akkara, Bilmola, Called P, Comma, Component Club, Downtown, Grandfather, Homeland Studios, Leila Amulets, PLY, and Youngs.

At Absolute Siam Store x Jolly Bears Pop Up (G Fl.) & Absolute Siam Store (1st Fl.)

Plus must-have items from Frank Galérie (1st fl.), SMILEY® Pop Up Store (M Fl.), and Mimi x Jolly Bears (G.Fl.), including T-shirts, scarves, and tote bags. Collectors must complete every series! Jolly SWEET CLUB, a premium sweet lovers’ community, serving up special menus packed with Jolly Bears.

Exclusive Menu from Jolly Bears x BAKE URBAN POP UP CAFE (G Fl.), debuting Soft Serve in Strawberry Sherbet and Yogurt flavors, along with special menu items like the Jolly Bar and Cheesecake specially created for Jolly Bear, plus special menu items from Minimelts x Jolly Bears (2nd Fl.).

The Giant Jolly Bears Popsicle from Jolly Bears x GUSS DAMM GOOD (G Fl.), a giant 3-color, 3-flavor Jolly Bears ice cream bar, together with the hugely popular Jolly Bears ice cream flavor from 2024 returning for the first time, exclusively for Siam Center visitors only.

A must-try highlight! Waffle Cone with Yogurt Soft Serve topped with Jolly Bears butterfly pea lime honey lime flavor from Mimi x Jolly Bears, available only at this event! Jolly LAB – CREATE YOUR JOLLY VIBE, a space for stylish people to express themselves (G Fl.)

For the first time, Jolly Bears is being transformed into chic Nail Art by Kantima Salon [2 Apr - 12 Apr] Jolly Summer Tattoo to complete the Songkran vibe with even more fun [13 Apr - 24 Apr] Customization Station at Absolute Siam Store POP UP from COMMA x Jolly Bears presents specially designed stickers to create your own cups, notebooks, pin clips, and more in your personal style [2 Apr - 4 May]

Alpha generation visitors must not miss DIY Slime from SlimeVille [25 Apr - 4 May] Every activity... exclusive only at this event

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Meet special activities

02 April - 02 April 2026 | 16:00 | G FLOOR | SIAM CENTER
Siam Center is turning up the heat with a non-stop, high-energy artist line-up, ready to unleash the fun and make this summer “hotter than ever.” Mark your calendar for 2 April | from 16:00 onward, and meet two of the hottest guys as they open the Summer Stage together with JINWOOK - MARCKRIS from BUS because of you i shine
04 April - 26 April 2026 | 18:00 | Summer Stage Atrium 1 ชั้น G สยามเซ็นเตอร์
Leading a lineup of over 100 T-POP artists to splash happiness throughout April! BDLMD TRAINEE, CHAIKLANG, MINTTY, PROJECT M, GAMMA, JMNK, NAMP, ily, PlusOne, PIDE-NEW-PJ (GELBOYS), PETE-PUNG-WAVE (DMD GEN5), ULTIMATE TROOP, MINDY, YEAN PAPITCHAYA, TEMI, DERLA, LE7EL, WIZZLE, DAZZ BOYS, Y2Z, DECH-PHUKET-MAKPOOM (actors from Petchprakai BLING BLING THE SERIES), and ALTERS
01 May - 04 May 2026 | 18:00 | Summer Stage Atrium 1, G Floor, Siam Center
Leading a lineup of more than 100 T-POP artists to splash happiness throughout April! BDLMD TRAINEE, CHAIKLANG, MINTTY, PROJECT M, GAMMA, JMNK, NAMP, ily, PlusOne, PIDE-NEW-PJ (GELBOYS), PETE-PUNG-WAVE (DMD GEN5), ULTIMATE TROOP, MINDY, YEAN PAPITCHAYA, TEMI, DERLA, LE7EL, WIZZLE, DAZZ BOYS, Y2Z, DECH-PHUKET-MAKPOOM (actors from Phet Prakai BLING BLING THE SERIES) and ALTERS PLAY THE SUMMER HUNT Scan. Play. Win. The sun is blazing... so we’ve prepared deals to match the heat!
Go hunting for secret deals all around Siam Center: "Spot it, scan it, and get special privileges instantly." The more you walk, the more you hunt, the more deals you get! Be Inspired! Enjoy the best summer vibe ever! Here! Only here! Siam Center, the city of ideas that stays ahead of the trend