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SIAM CENTER THE SUMMER TRENDSETTER : The THAIdeaopolis Runway
EVENT

SIAM CENTER THE SUMMER TRENDSETTER : The THAIdeaopolis Runway

12 - 31 March 2026

“SIAM CENTER THE SUMMER TRENDSETTER 2026” unveils the runway concept “The THAIdeaopolis Runway,” igniting Thai Creativity with the vibrant colors of summer.

• At Siam Center, T-Culture is brought to life through the ultimate creative force of T-Artist • T-Brand • T-Next Gen Designer Thai artists, Thai brands, and emerging designers from universities nationwide join together to create Thai power, reinforcing Siam Center as The THAIdeaopolis — the metropolis of Thai creativity • The fun of fashion starts here! At the TrendSetter Destination, discover the launch of SS2026 Collections from Thai brands and leading brands throughout Siam Center • WORLD FASHION OF THAI SPIRIT For the first time, the ring transforms into a high-fashion Muay Thai runway with Absolute Siam Store x LONG NUAM BOYZ – “Unfinished Round,” preparing to bring Thai identity to the global stage at the TOKYO THAI FESTIVAL • THE NEXT THAI CREATIVITY CENTER opens a space for T-Next Gen Designer, Thai design students from universities across the country, to create fashion shows with fashion gurus and leading brands, gaining real experience on a professional runway • CREATIVE EXPERIENCE offers a special 4-day experience with Fashion Show, Workshop, Trend Talk, Experience & Activities from fashion gurus and many leading brands - Wacky Willy & Acme de la Vie - ORI x CURVE BKK - KIERA SELBE - KLOSET - MERGE -POMELO - FRANK. • POP CULTURE HUB where trend-leading T-Artists gather in one place, including DOMUNDI • ONE MUSIC • RS MUSIC • GMM MUSIC • SONRAY • TIA51 • XEBIS ENTERTAINMENT, energizing the central Siam runway with Pop Culture & Youth Energy Be Inspired! All summer long at Siam Center, the destination where Fashion • Creativity • Culture • Lifestyle come together as one powerful force 12 - 31 March 2026 Siam Center, the city of trendsetting ideas

Meet special activities

12 March 2026 | 18:00 – 19:00 | Atrium 1, G Floor, Siam Center
12 March 2026 | 18:00 – 19:00 | Atrium 1, G Floor, Siam Center
“SIAM CENTER THE SUMMER TRENDSETTER : The THAIdeaopolis Runway” opens a runway in the heart of Siam, featuring curated summer looks and the latest new collections in over 20 looks from 27 Friday, Absolute Siam Store, Adidas, Black Sugar, Converse, Crocs, Darlin, Dickies, Dr.Martens, Fablab, Frank., Fundao, Good Mixer, Greyhound Original, Kloset Etcetera, Leisure Projects, Matter Makers, Merge, New Balance, Nike, O&B, Pomelo, Puff Shoes, Sillouette, Smileyhound by Greyhound, Stand Oil, Studio Unknow, Super Daddy Store, Tar Marfia, Vans, Vivais, Wacky Willy, and Wara Jeans, joined by a packed lineup of artists, male models, and female models led by RYUJIN-PATJI from DOMUNDI, KHAN-PHOTO-PIE-TOON from iZ, MASU-TEE, actors from the series Love Like A Bike, ALTERS & POTTER from XEBIS Entertainment, Wizzle from BRIQ Entertainment, and new artists from SONRAY: PEEMTANAT, TJ, SKY, FARES, TOTO Exclusive for ONESIAM Members: registration is open to attend the fashion show together on Sunday, March 8, 2026. Follow details on the ONESIAM SUPERAPP
13 March 2026 | Atrium 1, G Floor, Siam Center
15:00 - 16:00 : Summer Trend Talk by Wacky Willy & Acme de la Vie presents the latest summer trends delivered straight from Seoul to Bangkok together with GEN Z artist representative “FAVIQ” 17:00 - 18:00 : Warm up lightly with an ACTIVE SESSION from ORI x CURVE BKK
13 March 2026 | 19:00 – 20:00 | Atrium 1, G Floor, Siam Center
Maximum Active! When the runway becomes the most fashionable Muay Thai ring of the season, “Absolute Siam Store x LONGNUAMBOYZ” unveils the special collection “Unfinished Round,” a major collaboration that brings the dignity of Thai identity to the global spotlight at the Tokyo Thai Festival in Japan, led by the fiery PUNG-FIFA-PETE-PORSH from DOMUNDI and legendary Olympic gold medal boxer Somjit Jongjohor, along with rising young fighters from BOXER BOYS
14 March 2026 | Atrium 1, G Floor, Siam Center
15:00 - 16:00 : KIERA SELBE KORALINK "Build your Meaning" Get to know the latest collection “KORA LINK” and join the exclusive MIX-MATCH-ME workshop to create a special item that is not just jewelry, but a jigsaw of memories 18:00-19:00 : Update GIRL’s TREND on the Runway from KLOSET - MERGE and POMELO together with VIIS, CHERIS, and Kiismet
15 March 2026 | Atrium 1, G Floor, Siam Center
FRANKIE DAY! Shop items from the FRANK. PAST SEASON SALE, bringing more than 6,000 hot items from FRANK. HAUS with discounts up to 80%, starting at only 50 baht! And from 16:00 - 17:00, enjoy a special time meeting the hottest sellers NJ - CHOK, arriving with a Flash Sale deal hotter than the sun for sure! Every area of Siam Center is set to shake with the heat, because this summer, beyond the packed activities, there are also summer collections from various brands and sizzling promotions for non-stop shopping all month long at Siam Center

Fashion Season Starts HERE! The season of fun has officially begun! Siam Center is opening the hottest runway of the year and switches into hype trendsetter mode with “SIAM CENTER THE SUMMER TRENDSETTER: The THAIdeaopolis Runway.”


HYBE IT UP! A powerful gathering of T-Culture — T-Artists | T-Brands | T-Next-Gen Designers — bringing together Thai artists, Thai brands, and talented students from top universities nationwide to ignite the power of Thai Creativity, reinforcing Siam Center as “The THAIdeaopolis – the Ideaopolis of Thai creativity.”

THE HOTTEST! A lineup of trendsetting artists from DOMUNDI, ONE MUSIC, RS MUSIC, GMM MUSIC, SONRAY, TIA 51, and XEBIS ENTERTAINMENT.

THE HIGHEST LEVEL! Summer Collections from top brands make their debut on the Fashion Runway in the heart of Siam, taking TRENDSETTER style to the next level.


Be Inspired with Runway Looks curated by fashion gurus and leading brands throughout Siam Center.


March 12, 2026 | 18:00 – 19:00 | Atrium 1, G Floor, Siam Center

“SIAM CENTER THE SUMMER TRENDSETTER: The THAIdeaopolis Runway” brings the runway to the heart of Siam, featuring curated summer looks and the latest collections from over 20 brands, including 27 Friday, Absolute Siam Store, Adidas, Black Sugar, Converse, Crocs, Darlin, Dickies, Dr.Martens, Fablab, Frank., Fundao, Good Mixer, Greyhound Original, Kloset Etcetera, Leisure Projects, Matter Makers, Merge, New Balance, Nike, O&B, Pomelo, Puff Shoes, Sillouette, Smileyhound by Greyhound, Stand Oil, Studio Unknow, Super Daddy Store, Tar Marfia, Vans, Vivais, Wacky Willy and Wara Jeans.

Alongside the collections, the runway will be packed with artists, models, and special guests, led by RYUJIN-PATJI from DOMUNDI, KHAN-PHOTO-PIE-TOON from iZ, MASU-TEE from the series Love Like A Bike, ALTERS & POTTER from XEBIS Entertainment, Wizzle, and rising artists from SONRAY — PEEMTANAT, TJ, SKY, FARES, and TOTO.

Exclusive for ONESIAM Members! Register to attend the fashion show live on Sunday, March 8, 2026. More details available on the ONESIAM SuperApp.


March 13, 2026 | Atrium 1, G Floor, Siam Center

15:00 - 16:00 : Summer Trend Talk by Wacky Willy & Acme de la Vie. Discover the latest summer trends straight from Seoul to Bangkok, joined by GEN Z artist representative “FAVIQ.”

17:00 - 18:00 : A light ACTIVE SESSION to get the summer vibe going with ORI x CURVE BKK.

19:00 -20:00 : Active to the Max as the runway transforms into the most Fashhh Muay Thai ring of the season. “Absolute Siam Store x LONGNUAMBOYZ” unveils the special collection “Unfinished Round.” This powerful collaboration celebrates Thai identity and is set to take the global stage at the Tokyo Thai Festival in Japan! Leading the heat are PUNG-FIFA-PETE-PORSH from DOMUNDI, legendary Olympic gold medalist Somjit Jongjohor, and rising fighters from BOXER BOYS.


March 14, 2026 | Atrium 1, G Floor, Siam Center

15:00 - 16:00 : KIERA SELBE KORALINK "Build your Meaning" Get to know the latest “KORA LINK” collection and join the exclusive MIX-MATCH-ME workshop to create a unique piece that isn’t just an accessory, but a jigsaw puzzle of your memories.

18:00-19:00 : Update the latest GIRL’S TRENDS on the Runway with KLOSET, MERGE, and POMELO, alongside VIIS, CHERIS, and Kiismet.

March 15, 2026 | Atrium 1, G Floor, Siam Center

FRANKIE DAY! Shop the hottest items from the FRANK. PAST SEASON SALE, featuring over 6,000 items from FRANK.HAUS with discounts up to 80%, starting at just 50 Baht!

16:00 – 17:00: Don't miss the special hour with the hottest sellers, NJ & CHOK, bringing a Flash Sale hotter than the summer sun!


Every corner of Siam Center is buzzing with heat this summer! Beyond packed activities, discover new summer collections from top brands and the hottest promotions that keep you shopping non-stop all month long — only at Siam Center!

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