
SIAM CENTER THE SUMMER TRENDSETTER : The THAIdeaopolis Runway*
“SIAM CENTER THE SUMMER TRENDSETTER 2026” unveils the runway concept “The THAIdeaopolis Runway,” igniting Thai Creativity with the vibrant colors of summer.

• At Siam Center, T-Culture is brought to life through the ultimate creative force of T-Artist • T-Brand • T-Next Gen Designer Thai artists, Thai brands, and emerging designers from universities nationwide join together to create Thai power, reinforcing Siam Center as The THAIdeaopolis — the metropolis of Thai creativity • The fun of fashion starts here! At the TrendSetter Destination, discover the launch of SS2026 Collections from Thai brands and leading brands throughout Siam Center • WORLD FASHION OF THAI SPIRIT For the first time, the ring transforms into a high-fashion Muay Thai runway with Absolute Siam Store x LONG NUAM BOYZ – “Unfinished Round,” preparing to bring Thai identity to the global stage at the TOKYO THAI FESTIVAL • THE NEXT THAI CREATIVITY CENTER opens a space for T-Next Gen Designer, Thai design students from universities across the country, to create fashion shows with fashion gurus and leading brands, gaining real experience on a professional runway • CREATIVE EXPERIENCE offers a special 4-day experience with Fashion Show, Workshop, Trend Talk, Experience & Activities from fashion gurus and many leading brands - Wacky Willy & Acme de la Vie - ORI x CURVE BKK - KIERA SELBE - KLOSET - MERGE -POMELO - FRANK. • POP CULTURE HUB where trend-leading T-Artists gather in one place, including DOMUNDI • ONE MUSIC • RS MUSIC • GMM MUSIC • SONRAY • TIA51 • XEBIS ENTERTAINMENT, energizing the central Siam runway with Pop Culture & Youth Energy Be Inspired! All summer long at Siam Center, the destination where Fashion • Creativity • Culture • Lifestyle come together as one powerful force 12 - 31 March 2026 Siam Center, the city of trendsetting ideas
Meet special activities
12 March - 12 March 2026 | 18:00 – 19:00 | Atrium 1, G Floor, Siam Center

12 March - 12 March 2026 | 18:00 – 19:00 | Atrium 1, G Floor, Siam Center

13 March - 13 March 2026 | Atrium 1, G Floor, Siam Center

13 March - 13 March 2026 | 19:00 – 20:00 | Atrium 1, G Floor, Siam Center

14 March - 14 March 2026 | Atrium 1, G Floor, Siam Center

15 March - 15 March 2026 | Atrium 1, G Floor, Siam Center

